For immediate release- June 20, 2019
Canton
Athletic Director, Danny Erickson, who was League chairman during the 2017-18
school year when the project began, had this to say about the league's desire
to embark on create a prominent League mark: “We
agreed it was the right time to establish a truly meaningful and uniform brand
among the 12 great schools of the Hockomock League and among the surrounding
MIAA institutions.” Jeff Eagles had led the way for the Canton Bulldogs to
remake their brand in 2015 and has impeccable credentials working with some of
the most touted professional sports teams such as the Boston Bruins, the Vegas
Golden Knights, and the Toronto Maple Leafs of the NHL.
Each of the components has a specific purpose and meaning.
Together these elements create a versatile identity system that conveys both
the history of the league as well as the key core values it strives to promote.
First, for centuries, the 5-sided banner
has been used as a canvas for symbolic representations of families and
kingdoms. In more recent times, it has also been the base shape used to commemorate
achievements, and thus makes the perfect base for the Hockomock League’s
primary identity.
Second, like links in a chain, the interlocking “H” and “L”
ligature communicates some of the core values of the Hockomock League including
unity, strength, and community shared by the twelve schools.
Third, stating boldly the League origin date celebrates the
importance of history and tradition that the League has upheld for over 87
years. Fourth, Gold has always been a highly-valued entity, used to symbolize
excellence. It is the perfect primary color to represent the value of the Hockomock
League.
The overall system has a strong, balanced, and purposeful
look that is classic and timeless.
Watch out for this logo as Hockomock competition fires up
this Fall and beyond. It will become the common signature on social media,
banners, uniforms, awards, and even stadium turf and courts.
