On Monday nigh, September 28th, in the Canton High School Auditorium, CHS athletic director Danny Erickson greeted the hundreds of athletes in attendance for the Annual Canton High School Athletics night, a night dedicated to educating the athletes of the 2015-2016 season about the importance of safety, growth, and determination. After hearing the encouraging story of Matt Brown, a 2012 graduate of Norwood High School, who was paralyzed his sophomore year during a hockey game, and listening to the presentation of Marathon Physical Therapy, now partnered with Canton High School, it was time for the moment the entire audience had been eager to witness; the unveiling of the Canton High School logo and brand.
“I’ve always been of the opinion that as a high school, we should have one unifying mark that brings us together,” says Mr. Erickson. Canton High’s new partnership with Adidas/Reebok spurred the process of creating the brand. Mr. Erickson later explained that the process of developing the new logo took about a year.
The unveiling of the logo was met with applause and cheers from athletes and parents on Monday night. The brand included the Canton “C”, which thoughtfully included the shape of the Viaduct arch, a staple landmark in Canton. It also included how the Canton name would now be written, and finally, the new bulldog, a bulldog original to Canton High School.
The feedback from Canton High student-athletes was one of excitement and gratitude that the school now had their own logo, instead of the multiple other logos that had been used for teams, clubs, and events.
“Before, hockey had one logo and softball had another, but now we all have one,” says Canton High junior Molly Loughran, who is currently on the cross-country team.
The logo is already featured on T-shirts that were for sale on Monday night, and multiple students were seen proudly wearing the logo on Tuesday morning and throughout the week.
The logo is already featured on T-shirts that were for sale on Monday night, and multiple students were seen proudly wearing the logo on Tuesday morning and throughout the week.
Mr. Erickson explained that when Adidas/Reebok offered to produce a brand for Canton, CHS principal Derek Folan and him were eager to work with them.
“Mr. Folan and I immediately said, ‘bring it on, please do it’, and it kind of goes from there,” Mr. Erickson recalls. “Mr. Folan and I met with them several times; we had a large focus group that met with them and we were all excited about it, and we think we now have a mark that we can all be proud of.”
The new logo will soon be worn on athletic uniforms, apparel, and will continue to provide a sense of identity and unification throughout the Canton community.
